Planning your first QR campaign
Decide which products to start with, how many codes to order, and how to split your campaigns so your first results are easy to read.
A little planning before you click Create Campaign pays off for months. Your first campaign is also your first experiment, so the goal is simple: get clean, readable results as fast as possible. This guide covers the decisions to make before you order. For the ordering steps themselves, see QR Campaigns and QR Codes.
What a campaign actually is
A campaign is one bucket of QR codes that all lead to the same experience. Every code in it runs the same flow and shares one design and one set of reporting.
On the Create order page, each row becomes its own campaign. So one order can create several campaigns, and a campaign can get more codes later with Reorder codes.
Two rules follow from that:
- A campaign's design and products are fixed. A reorder is locked to the campaign's existing design and products. If you want a different look or a different product, that's a new campaign.
- Its flow isn't fixed. You can switch the flow a campaign runs at any time, and nothing needs reprinting. So you don't need a separate campaign just to try a different offer or message. Test it inside the flow with a Random Split, or with an A/B Test if it's switched on for your account.
Start deep, not wide
When you're trialing Swapt, cover a few products well instead of many products thinly.
A good rule of thumb is to order enough codes for 2–3 months of inventory for each product you sticker. If a product sells 5,000 units a month, that's roughly 10,000–15,000 codes for that one ASIN.
Spreading the same 10,000 codes across 50 high-volume products still brings in scans, sign-ups, and reviews. But each product gets so little coverage that it's hard to:
- Measure your real scan rate
- Compare designs or calls to action
- Know what to change next
Fewer products with deeper coverage gives you clearer answers, sooner.
Match the goal to the product's rating
Your product's current star rating on Amazon is a good guide to what its QR experience should do.
| Product rating | Goal for the flow |
|---|---|
| Under 4 stars | Gather feedback. Find out why customers aren't fully happy so you can fix the product or the experience. |
| 4 stars and up | Grow reviews. Customers already like it, so make it easy for them to say so. |
Matching the goal to the product leads to better results and cleaner data. See Choosing a flow for your campaign goal for how to build each one.
One campaign per product, or one shared campaign?
This is the biggest decision you'll make, because it changes what the customer has to tell you.
Each campaign has its own product, so Swapt already knows what the customer bought.
- On the success page, use a Product Review Button with Data Source set to Campaign Product (auto). It picks up the right product for each campaign on its own.
- You don't need to rebuild the flow for every product. Point all the campaigns at the same flow. See Assign a flow to many campaigns at once.
Best for: a few hero products, or when you want separate analytics, codes, and customer journeys per product.
The codes don't know which product they're on, so the customer has to tell you.
- Add a Product field to your form, shown as a Dropdown Menu or as Card Selection. See Forms.
- On the success page, use a Product Review Button with Data Source set to Dynamic (from product). It reads the customer's pick and shows the matching product.
Best for: large catalogs or variant-heavy product lines.
Skipping the Product field in a shared campaign is the most common setup mistake. Without it, the review button has no product to point to. If your list would run past 20 or so products, consider grouping by product line or splitting into a few campaigns instead.
The same idea applies to sales channels. If you don't want to ask "Where did you buy this?" on your page, make separate campaigns for separate channels. If you'd rather keep one campaign, add a Channel Source field to the form.
If you sell on Shopify
A few extra things to plan for Shopify:
Connect your store first. Open Integrations, then the Shopify card. See Connect your store.
Match your discount codes to your QR quantity. If every scan can earn a code, create at least as many codes as you're ordering QR codes.
Use one-time codes. Unique, single-use codes stop a code from being shared around. Save a shared code for broad, public offers.
Give the codes a long life. Set the start date to today (or earlier) so you can test right away. Set the end date at least a year out, so codes don't expire while stickers are still in circulation.
For handing codes out in the flow, see Delivering rewards.
Before you place the order
- You've picked a few products and ordered enough codes to cover 2–3 months of stock for each.
- You know each campaign's goal: feedback or reviews.
- You've chosen one campaign per product, or a shared campaign with a Product field.
- You've chosen One-time or Multi-use codes. See One-time use or multi-use.
- Your design has a clear instruction ("Scan here"), a hint of the reward, and colors that stand out on your packaging. See Designing QR codes that get scanned.
- If you'll order more campaigns with the same look, save the design with Save as template.